MISSION

Fashion Fighting Famine (FFF) is a 501(c)3 non-profit organization with a unique blend of fashion and charity dedicated to empowering women, fostering sisterhood, encouraging ambition, and furthering the art of modest fashion.


VALUES

At FFF, we are committed to:
  • Providing a sphere for young women to exercise their creative ambitions and develop their skills 
  • Diversifying the standard definition of beauty. The models on our runway are from all body types and ethnic and racial backgrounds
  • Empowering charitable projects in our community 
  • Furthering Muslim-American involvement in arts & culture by supporting emerging Muslim fashion designers
  • Creating a platform to promote Muslim and modest designers to develop their brands and become successful entrepreneurs
OUR WORK
// Fashion Shows

Since 2007, FFF has produced an annual charity fashion show that has grown to an international scale, drawing hundreds of women across Southern California and guests from all over the world. FFF has established itself as the primary source for modest and Muslim fashion design in the United States and has been featured in the BBC, Los Angeles Times, The Huffington Post, LA Weekly, KCET and more. 

The FFF 6th Annual Fashion Show was held on March 31, 2013 at the Hyatt Regency Hotel in Irvine, California, and featured a live performance with Yuna Zarai and close to 1,000 guests in attendance.

Our model and team experience is integral to our values as it provides a space for women to exercise entrereneurship & various skills in a team-oriented environment, and is a healthy space for fostering sisterhood built on a shared commitment to charity and community. 

Learn about our upcoming 2014 Fashion Show »
// Fashion Design Seminars 

In our effort to support aspiring and emerging designers, FFF has introduced a Fashion Design Seminar to connect designers with the knowledge they need to create successful businesses in the fashion industry. Topics include developing a business plan, how to source materials & factories, determining product costs, and advanced subjects including trade shows and fashion shows. 

Learn more about our upcoming Fashion Design Seminar »
// #ChallengeBeauty Series & Campaign

The FFF #ChallengeBeauty Series is a talk show that features panelists of various backgrounds discussing a series of topics related to women’s empowerment, and takes place at the annual fashion show events. The series is connected to FFF’s new #ChallengeBeauty Campaign, launched in February 2014, aimed at fostering conversation around how beauty is constructed socially and commercially, and how various women relate to and experience these constructions in their daily lives. The campaign goal is to create awareness, nuanced understanding, and sisterhood around topics such as body image and self-image that affect people on a daily basis. 
// #EidStyle Campaign

#EIDSTYLE is an international campaign founded by Fashion Fighting Famine to showcase Eid holiday celebrations across the globe, capturing the diverse beauty of Eid festivities through the eyes of fashion. It is Sunnah (tradition of the Prophet Muhammad, peace be upon him) to dress up in the best clothes available, whether new or clean old ones, among other traditions. The FFF #Eidstyle Campaign has received thousands of submissions from across the globe. 

See more »

HISTORY

Since 2007, FFF has hosted an annual charity fashion show drawing hundreds of women across Southern California and guests from all over the nation. Fashion Fighting Famine began as an event titled "Fashion Fighting Famine” and was organized by a young group of Muslim women based in Irvine, California. Inspired by a desire to support charity in a unique way, they began hosting an event featuring the work of local and talented performances by community members. In 2010, Executive Producers Nida Chowdhry and Asmaa Hassanein founded FFF as an organization and developed the goals, mission, and values in place today. 

Browse our past events. 

2007
A group of young women based in Irvine, CA began organizing a community charity event titled 'Fashion Fighting Famine' 

MAY 5: 1st Annual Fashion Show at the Chinese Cultural Center, Irvine, CA in support of Islamic Relief relief efforts in Palestine
2008
APRIL 20: 2nd Annual 'Fashion Fighting Famine: Darfur' at the UC Irvine Campus in support of Islamic Relief
2009
APRIL 18: 3rd Annual Event: '1001 Arabian Nights' Prom-Style Party at the Chinese Cultural Center in Irvine, CA in support of ILM Foundation
2010
MAY 1: 4th Annual Event: 'An Old Hollywood Affair' Fashion Show in Yorba Linda, CA in support of Islamic Relief's widow's cooperative in Mali
2011
The FFF Team began developing plans to transition FFF from an event into an established organization 
2012
FFF is established as an LLC with pending non-profit status 

JUNE 3: '2012 Fashion Show' in at UC Irvine, CA in support of the Islamic Relief efforts in Syria

#EidStyle Campaign is launched 
2013
MARCH 31: '2013 Fashion Show' in at the Hyatt in Irvine, CA in support of New Star Family Center, featuring a live performance by Yuna Zarai 

FFF became an officially registered 501(c)3 non-profit organization 
2014
JANUARY 11: First ever FFF event outside of Orange County is held at UC Berkeley, CA in support of NISA 

February: #ChallengeBeauty Campaign is launched